How to effectively add posters to your marketing strategy

Posters are without a doubt the most effective and economic marketing tool to have in your arsenal. They deliver powerful and concise messaging with an active response from the viewer. But they can often get overlooked and under-utilised.

At Yellow Print, we understand the importance of effectively adding posters into your marketing strategy.

We’ve listed our top things to consider below:

Design your poster to fit the purpose

You want to be sure the poster you are creating is right for your product, service or brand; consider the size, design and messaging. Posters can come in a wide range of sizes and can be used both indoors and outdoors.

At Yellow Print we offer poster sizes from A4 to A0, as well as large format wide prints. Smaller posters are ideal for areas with limited space such as notice boards, whilst larger posters allow you to be more creative with your overall design to create impact!

Be sure you give your messaging serious consideration as it can help to build brand awareness. As well as logos, fonts and colourways, you want your poster design to tie in with the rest of your brand for an effective marketing campaign. When designed to fit your company, they will further increase brand awareness and lead to future custom.

High cost-effective advertising

Posters can be one of the most cost-effective forms of advertising, costing very little to produce. They are also very cheap to print! Because of this, they deliver a higher return on investment compared to digital advertising or multi-page printing.

They can also be produced much more quickly than digital and multi-page marketing, meaning you can get your messaging out that much more quickly and efficiently.

Achieve much higher visibility

By choosing the right location, posters can achieve higher visibility than other forms of marketing. They’re ideal for high foot traffic areas, where they will get much more reach than other forms of advertising too! Consider outdoor poster printing to get the most out of your investment!

Because of the longevity of a poster, your message will get more exposure and therefore more potential customers. If put up in the right place for the right amount of time, viewers will be able to see it for days, weeks, months, resulting in further reach and increased chance of an active response.

If you’re looking to print your own posters, we at Yellow Print can help! We are proud to serve our local community with a high reputation for fast turnaround of job, understanding the brief and eye for detail that is so important in the world of print. We offer a good range of poster printing options – contact us for details.

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